The company builds a trust-based relationship with its employees encouraging them to express their point of view on business decisions and corporate strategies. The open-mindedness of the company is also expressed through an accurate selection of consultants and external partnerships to optimize the work organization and evaluate new approaches to enter the international market.

Customer requirements and expectations are crucial for AIRSON corporate strategies. A complete evaluation of the needs of the market, characterized by different interlocutors and belonging to various sectors, leads to the design of the product. AIRSON involvement in the design phase depends on whether or not the customer already uses Big Bags. A continuous relationship with reliable suppliers makes them real partners with whom commercial relations have been established long ago, thus ensuring the highest quality of the final product. AIRSON suppliers are carefully chosen according to strict selection standards that take into consideration many relevant aspects, most of all the prevention of child labour.

AIRSON is an Italian company that looks beyond its borders. Investing in human resources, in their career growth and in medium and long-term marketing strategies. AIRSON is strongly aimed at spreading into foreign markets in addition to the Italian one, which has been up to now the largest source of revenue today. Entering the European market more strongly means extending the offer of Big Bags also to sectors in which, on the national territory, Big Bags are not being used yet, while in other countries they have already been adopted as favourite packaging solution.

AIRSON has been working over the years to become an increasingly efficient and dynamic structure as well as to be able to embark upon new projects, to meet new challenges and opportunities in a marketplace which is rapidly changing. All of this requires clarity and sharing, investing in marketing strategies and technologies besides people. AIRSON has chosen to organize its workplace on processes instead of functions, to simplify decision-making procedures as well as increase the forecasting on the basis of accurate analysis. Its Vision, namely to be the authoritative guide and privileged interlocutor of the sector, is closely linked to the ability to predict change and suggest an adequate response. AIRSON is competitive, in the way that it tries to simplify and shorten the manufacturer-customer relationship, increasing the quality and opening up to new products.

Sustainability, Harmony, Efficiency, Profitability are the cardinal points that guide AIRSON and orient its choices, in order to face up to the change and always play the lead role.